PlaysOut has partnered with Eros Now, an Indian integrated entertainment platform, to jointly launch a series of mini-games based on film and television IPs.

Over the next few months, PlaysOut's SDK will be gradually integrated into the Eros Now core app, allowing players to launch lightweight mini-games with a single click, offering a new "watch and play" entertainment experience. This move aims to seamlessly connect content and traffic, capitalizing on the Indian mini-game market, which is expected to grow at an average annual rate of over 20% over the next five years, to accelerate the prosperity of the local ecosystem and its overseas expansion.