Six departments, including the Ministry of Industry and Information Technology, have announced support for platform companies to apply technologies such as AI and blockchain to create multi-scenario,

The Ministry of Industry and Information Technology and five other departments jointly issued the "Implementation Plan on Enhancing the Matching of Supply and Demand for Consumer Goods and Further Promoting Consumption." The plan proposes the orderly development of platform-based consumption, including new business models such as live-streaming e-commerce, instant retail, curated retail, and circular e-commerce. It encourages platform enterprises to legally and compliantly utilize artificial intelligence technology to identify user needs and match them with recommended products and services. The plan supports platform enterprises in applying digital technologies such as virtual reality, metaverse, artificial intelligence, and blockchain to create multi-scenario, immersive consumption experiences. It also guides platform enterprises to conduct brand and quality-driven consumption promotion activities. Finally, the plan emphasizes the responsibility of platform enterprises, strengthening the review of operators' qualifications and the verification of product information, and improving the rapid handling mechanism for consumer disputes.