The most profitable crypto narratives of 2025: RWA and Layer 1 lead the pack, AI and Meme experience significant pullbacks, GameFi and DePIN lead the declines.

According to CoinGecko statistics, the strongest performing crypto narrative in 2025 was RWA (Real-World Assets), with an average annual increase of 185.76%, mainly driven by Keeta Network (+1794.9%) and others. Layer 1 crypto ranked second with an increase of 80.31%, while Zcash and Monero surged by 691.3% and 143.6% respectively. US-made crypto narratives ranked third with an annual increase of 30.62%, entirely due to the strong performance of Zcash.