Moonbirds unveils its Birbillions strategy: creating a Web3 version of Pop Mart by integrating Memecoin with physical collectibles.

Moonbirds announced its Birbillions strategy on the X platform, aiming to create a "Web3 version of Pop Mart" by integrating Memecoin and physical collectibles to build a crypto-native consumer brand with annual revenue of $1 billion. The core of this plan is a dual-engine approach: using the Memecoin BIRB as a cultural dissemination and community coordination layer to drive marketing and communication; and leveraging the manufacturing and distribution capabilities of its physical collectibles company, Orange Cap Games (OCG), to convert online attention into sustainable physical merchandise revenue and penetrate the IP into the mainstream consumer market.