Industry experts: AI-powered large-scale model poisoning is a new form of unfair competition.
CoinFeed reported on March 15th that, according to China News Network, the "3.15" Gala exposed the chaotic situation of AI big data models being "poisoned." Li Fumin, an expert from the Institute of Intelligent Social Governance at Shandong University of Finance and Economics, stated that the practice of businesses using GEO and other technologies to train big data models in a targeted manner, guiding AI to generate specific product or service recommendations, is essentially a new type of unfair competition and consumer misleading behavior that uses technology for covert marketing and fabricating facts. Consumers are unknowingly receiving implanted marketing content, and its harmfulness and illegality deserve serious attention. On the one hand, this behavior infringes upon consumers' right to know and right to fair trade as stipulated by the Consumer Rights Protection Law; on the other hand, it constitutes unfair competition by using technology to conduct false or misleading commercial advertising, disrupting the normal order of recommendation algorithms and the market competition environment.