OpenAI has acquired AI-powered personal finance startup Hiro Finance.

CoinFeed reported on April 14th that, according to TechCrunch, OpenAI has acquired Hiro Finance, an AI-powered personal finance startup. Founded in 2023 by Ethan Bloch, the startup launched its AI tools about five months ago, providing users with AI-driven financial planning services. These tools help analyze financial information such as salary, debt, and monthly expenses, simulating different scenarios to aid financial decision-making. Hiro has received investment from institutions such as Ribbit, General Catalyst, and Restive. The acquisition price and Hiro's total funding were not disclosed. Hiro will cease operations on April 20th and delete its server data on May 13th. Employees will join OpenAI along with the founders. Bloch previously founded Digit, which was sold to Oportun for approximately $230 million.