The People's Bank of China and eight other departments have banned providing online marketing services for the issuance and trading of virtual currencies.

CoinFeed reported on April 24 that eight departments, including the People's Bank of China, jointly issued the "Administrative Measures for Online Marketing of Financial Products," which will take effect on September 30, 2026, to systematically regulate online marketing activities of financial products. The measures clarify that only approved financial institutions and their self-operated platforms and entrusted third-party internet platforms may conduct online marketing of financial products, and prohibit providing online marketing services for illegal financial activities such as illegal fundraising, virtual currency issuance and trading, and illegal foreign exchange margin trading. The measures set forth detailed requirements on the authenticity of marketing content, risk disclosure, algorithmic recommendations, pop-up ads, account naming, trademark terminology, cooperation models, and data and personal information protection, and clarify the division of regulatory responsibilities and penalties among financial management departments, cyberspace administration, telecommunications, and market supervision departments.