Steven Kalifowitz, Chief Marketing Officer of Crypto.com, is leaving his post and will become an advisor to the CEO.

CoinFeed reported on May 5th that Crypto.com announced its Chief Marketing Officer (CMO), Steven Kalifowitz, will officially step down on June 30th and will subsequently become an advisor to the company's CEO. The company stated that during his nearly six-year tenure, Kalifowitz spearheaded Crypto.com's transformation from a crypto application into a global brand, leading over $1 billion in brand and marketing investments, including large-scale sports and entertainment sponsorships and global advertising campaigns. Notable projects include a $70 million, 20-year naming rights deal for the Crypto.com Arena in Los Angeles, and a $100 million global marketing campaign in partnership with actor Matt Damon. Furthermore, the company has established long-term partnerships with top sports IPs such as Formula 1 and UFC.