X platform launches AI-powered creator matching tool, Creator Connect

CoinFeed reported on May 19th that X officially announced the launch of Creator Connect, an AI-powered creator matching tool that intelligently recommends creators on its platform based on brand marketing goals, audience interests, and real-time trends. X manages the entire process from creator discovery and outreach to content creation and distribution, with brands retaining approval control at each stage. X's Global Head of Content Partnerships stated that the platform is entering a "creator era," committed to building a healthy and sustainable creator economy. Creator Connect, using xAI tools for matching, is part of X's "Year of the Creator" initiative. Previously, X had launched several features, including Creator Subscriptions 2.0, and doubled creator revenue sharing.