Apple is preparing to launch a brand new "Gen AI" website ahead of WWDC.

CoinFeed reported on May 25th, citing MacRumors, that Apple is preparing to launch the subdomain genai.apple.com, but it currently does not point to any actual webpage. Apple added the genai.apple.com subdomain to its name server a few weeks before its annual Worldwide Developers Conference (WWDC). Apple has promised to announce "AI advancements" on its software platforms at WWDC. Apple's website already has an Apple Intelligence page, and while its plans for this subdomain are unclear, they are likely related to generative artificial intelligence.