Xiaohongshu has launched a special campaign to regulate financial-related accounts, targeting content that illegally induces cross-border investment and other violations.

CoinFeed reported on June 4th that, according to the Securities Times, Xiaohongshu (Little Red Book) launched a special campaign to regulate verified financial accounts starting June 3rd. Based on relevant laws, regulations, and platform rules, financial certifications are only issued to institutions holding compliant licenses. The nicknames of verified accounts must strictly match the actual business scope of the certified entity, and certifications cannot be obtained through false or misleading information. In the past week, Xiaohongshu has dealt with over 1,500 non-compliant financial accounts and will continue to comprehensively strengthen its verification mechanism for public accounts, conducting routine inspections and handling of existing accounts.