WSJ: Polymarket Hires Creators to Post Fake Trading Profit Videos

CoinFeed, June 21 – An investigation by The Wall Street Journal found that prediction market platform Polymarket paid content creators to post fake trading videos on social media in order to attract users. Creators used simulated sites resembling Polymarket’s real website to film “betting” and “winning” scenes, with some content showing profits that were not actually realized. Some videos were also submitted to Polymarket for review. Polymarket managed influencer promotions through the marketing firm Virality. Despite restrictions on its U.S. services and its positioning for international users, the campaign was still alleged to have clearly reached U.S. users.