Apple Raises Mac and iPad Prices to Address Memory Chip Shortage

CoinFeed June 25 news, according to Bloomberg, Apple raised the starting prices of several Mac and iPad models to hedge against cost increases caused by memory and storage chip shortages. The company's official website shows that the MacBook Neo starting price was raised from $599 to $699, MacBook Air from $1,099 to $1,299, and MacBook Pro, iPad Air and iPad Pro also saw simultaneous price increases. This move will not affect Apple's main profit source - the iPhone.