Ripple and University of Kansas Reach Multi-Year Partnership, XRP Logo to Appear on Jayhawks Jerseys

CoinFeed July 9 news, according to Decrypt, Ripple and the University of Kansas Jayhawks athletic team have reached a multi-year sports marketing partnership agreement. According to the agreement, XRP's brand logo will appear prominently on the Jayhawks team jerseys, making Ripple the latest cryptocurrency brand to enter the college sports marketing space. The University of Kansas Jayhawks is one of the most recognizable brands in American college sports, especially with a large loyal fan base in the National Collegiate Athletic Association (NCAA) events.